Andy Baxendale

I’ve set up Adoption Logic to help organisations move from AI interest and experimentation into practical adoption. The focus is on identifying where AI can create value, what is blocking adoption, and what needs to happen next so teams can use it confidently and safely.

Why me

Supported the establishment and scaling of KPMG UK’s AI Centre of Excellence
Enabled GenAI tools to 12,000 users and Copilot to 1,000+ staff
Built and led Oracle EMEA advanced technology solutions engineering team
20+ years helping organisations adopt immature technologies

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AI adoption that moves beyond pilots

Adoption Logic helps organisations identify where AI can create value, what is blocking adoption, and what needs to happen next.

What I help with

AI adoption diagnostics
Use-case prioritisation
Adoption blocker mapping
30/60/90-day mobilisation planning
Stakeholder alignment
Practical enablement

Who it is for

UK SMEs and mid-market firms
Technology leaders
Firms using Copilot / GenAI but not yet seeing value
Teams with pilots, experiments, or fragmented AI activity

Main offer

AI Adoption Diagnostic & Mobilisation
A focused engagement to assess current AI activity, identify value opportunities and blockers, and create a practical mobilisation plan